I redesigned the logo for "Mr. Laundry" during a Kickstarter campaign for their clothes-hanging product, the "Laundry Butler." The logo integrates a simplified version of the product, while also portraying the kind of professionalism and style one can expect from using a "Mr. Laundry" product. I also helped to create a series of social posts to boost awareness of the campaign. This was done during my time at Primitive Social.